I think we’ve all heard the phrase ‘A picture is worth a thousand words’. When it comes to content marketing, even this would be an understatement.
When asked what a visual content is, many of us might just think it is a picture that is visually appealing. While that might not be completely off the point, visual contents are more than just beautiful photos. Content marketing is evolving and visual content is the norm that marketers are religiously following (because it works). Visual contents are the elements that we see and read everyday: Images, infographics, videos, GIFs, slideshows and many hybrid versions of the above.
Visual contents help get your brand across without being salesy
Companies at this point are willing to do anything to increase brand awareness. Good visual contents increase brand awareness by attracting and engaging huge audiences, without sounding salesey.
That’s why proactive brands are investing in visual contents.Brands are trying to get creative and use great designs to communicate, something which nobody could imagine before visual contents came into existence. Well designed visual contents also get better results for brands, at WebAble, we found that brands which publish more visual contents tends to have higher reach, engagement rate and share of voice compared its competitors..
Visual content is easy to consume, you can hear it loud and clear
Studies suggest that the human brain can process visual contents 60,000 times faster than text. Also, visuals help grab and retain the audience attention more effectively.. Visual illustrations are easy for our eyes and brains. Thus the retention rate of visual contents is higher as opposed to other formats. Reading is time consuming and also less engaging. It’s the picture of your brand that customers enjoy looking at the most. Quality visual contents instigate engagement and customer interactions which will help to connect and develop a relationship with your brand.
Massive Contribution to ROI
Visual contents not only educate but also inform viewers about a brand’s products and services. Visual contents interact and interaction drives results. At WebAble, we found that well crafted visual contents with great call to actions drive amazing conversations and conversions. We found a positive correlation between quality visuals and high reach, engagement, CTRs, conversions and sales.