Author: Raihan Rahman

• Raihan Rahman
• November 1, 2015
• Brand Building, Guest Posts, Insights, Strategy, Tips
• Brand Building, Consumer Insights, marketing, Marketing Strategy, Research, strategy
• 0 Comments

In Bangladesh, marketing research often endangers brand equity rather than increase it. Consumer validation of brand ideas through research could be dangerous for a brand, if such tools are used irresponsibly or ineptly. Many organizations spend considerable human and financial resources to acquire customer and consumer insights to ensure well informed decision making. Through experience their marketing teams learn how …