WebAble has always been a little bit different. Our journey started as a digital agency to help their smaller clients with digital marketing. Since then, WebAble has expanded beyond digital and become a leading marketing agency.
The story of WebAble starts in one of the founder’s houses, in a little corner office in Lalmatia back in 2013. Long before the idea took shape of a company, WebAble was simply a conversation between three bright young individuals who shared one common vision – transform the digital communication space for brands. We have come a long way since, as we work with some of the best brands globally out of a bright & happy office at the heart of Gulshan today.
We started out by working very closely with a handful of private clients, internalizing their projects and bringing them alive on the digital space. Among the first few projects, we were able to raise sponsorships for the education of 200+ underprivileged children, followed by selling out 3800 laptops for DELL solely online! This set the course for WebAble to work on impactful projects that contributed to the bottomline meaningfully.
Over 10+ years into the journey of creating impactful communication, we have worked with many amazing clients across numer- ous industries. Some projects have been brave, some were quirky, some were even critical for the community – And we take immense pride in them all!
WebAble Digital maintains a friendly, energetic, and dependable tone in all communications—online or offline, with clients or employees. We don’t believe in over-promising or setting unrealistic expectations. Instead, we offer straightforward solutions and work together to find realistic, actionable paths. Our approach may be unconventional sometimes, but it’s grounded in discipline and clear direction. We’re unconventionally realistic and realistically unconventional—just like that friend you can rely on at 3 AM in an emergency. Yes, we’ve actually done that!
Ambition
As the rebel of the digital industry, everyone in our team is an underdog trying to proce a point. This is signified in the stark contrast in our logo’s colors.
Geek Within
Our logo represents a character of passion and great diligence, and of course, the geek within. The glasses take the shape of the letter W, while a tiny gap between the pair of glasses take shape of the letter A. Hence, symbolizing “WA”, representing the company’s initials. The wordmark uses Museo 700 because it closely resemble the symbol’s shape and appearance.
Conversation Starter
We love people with a wild imagination and it’s okay if you did not get our concept right away. We intentionally left it open for the ‘Oh I see that!’ moments. The logo should make one squint to look fir something that one might find in their own iinterpretation of the symbol. Any ‘kinky’ interprtaion gets a cheeky smile and nod.
Creative field attracts a wide diversity of talents. We attract everyone from suave engineers to ruthless business developers. This patterns can be traced back to our co-founders themselves. On one end the spectrum there are the smart and ambitious, while on the other end there are the calm and calculated.
To address this diversity, and to highlight our underlying passion for digital marketing, we came up with this concept to incorporate somewhat awkwardly large spectacles in our logo. All of the Directors at WebAble happen to be spectacle clad rebels riding the digital revolution.
Our logo is the visual representation of our brand. Maintaining consistency and integrity is crucial to our success. The examples below show the most common incorrect usage of the WebAble logo
Our primary colour palette contains two colours that pull each other in opposite direction creating a fine balance. This tug of war between the primary palette stretches the brand in sync with WebAble’s energy & ambition.
This palette is followed by a burst of colours in our secondary brand colours – An absolute mood lifter. Our secondary palette is happy and inviting; open to a world of new possibilities.
Our secondary palette of brand colours range from blue to purple, like a burst of life on a Friday morning! The palette also reflects the diversity and inclusiveness in WebAble. From the tech geek to the videographers, writers to the singers, planners to the executioners, we have them all under one roof. The colours also stand for our service pillars which range from social media marketing to product development fuctions, all in house.
Typography breathes life into words, transforming mere text into an artful dance of letters.
A well-chosen font is the soul of design, giving voice to the message and character to the brand.
Fonts are the silent architects of our visual world, shaping stories with every curve and line
ফন্ট হলো ডিজাইনের ভাষা, প্রতিটি অক্ষরই একটি নতুন গল্পের সূচনা।
