Dark
Auto
Light
Dark
Auto
Light
In our society, we already have a preconceived notion about “success.” We fail to realize that success is not limited to degrees and promotions. Real success is progress in life. On this special occasion, we would like to share the stories of those who have struggled with not only their lives, but also with their existence and yet came out …
Continue Reading
Video Production, Content, Copywriting, Identity, Social Media Currently, there are 63, 915, 000 internet subscribers in Bangladesh according to Bangladesh Telecommunication Regulatory Commission BTRC and a staggering 60, 037, 000 of them are mobile internet subscribers! During late 2000s, internet in Bangladesh saw a boom and the number of internet subscribers has been increasing progressively ever since. To set some …
Continue Reading
Having a strong social media presence is great, but how valuable is it, if it ultimately brings in no revenue? Brands have spent heavily on social media to build a strong online presence; many of them treating social media as just major channel to connect with customers. However, social media is a two-way street and as long as brands add value, …
Continue Reading
We’re excited to launch an online initiative called “Made in Equality”, which takes the form of a website and Facebook page featuring people working within the Bangladeshi RMG sector, especially garment workers. Images of individuals and small groups of individuals are presented alongside a quote from those photographed illustrating their life experiences in their own words. Made in Equality …
Continue ReadingWomen’s Day has become an occasion celebrated by people of all ages throughout the world. Omera LPG, a Bangladeshi company resolving energy crisis by providing the masses with environment-friendly LPG cylinders, stands by the women all across Bangladesh. This Women’s Day, they dedicated a digital campaign to engage, inspire and empower women. Women make up only ~20% of Facebook users in Bangladesh. …
Continue Reading
In Bangladesh, marketing research often endangers brand equity rather than increase it. Consumer validation of brand ideas through research could be dangerous for a brand, if such tools are used irresponsibly or ineptly. Many organizations spend considerable human and financial resources to acquire customer and consumer insights to ensure well informed decision making. Through experience their marketing teams learn how …
Continue Reading
Boston Consulting Group (BCG) recently teamed up with LightCastle Partners, a data and analytics startup from Bangladesh in order to release a report, titled ‘Bangladesh: The Surging Consumer Market Nobody Saw Coming’. In 2025, middle and affluent class Bangladeshis (individuals with annual household income of $5000 or more) will account for 17% of the population. In terms of numbers, many …
Continue Reading
On 20th September 2014, the first ever Digital Marketing Summit, organized by Bangladesh Brand Forum, took place in Dhaka. Some of the brightest minds of the digital marketing world were present in the summit. Experts shared their insights on effective digital marketing hacks and touched down on important subjects: mobile marketing, blogging, influencer marketing, etc. Speakers discussed their perspective and …
Continue Reading
“The world today is ephemeral”. The statement resonates with our ever-decreasing attention span, our over reliance on the digital world and continuous need for something different. As an individual we are constantly bombarded with information from all sides propelled by our openness to digital channels. Thus our interests and responsiveness is very short lived. Hence, innovation and change has become ever …
Continue Reading
“We’re sorry, but we’re experiencing unusually heavy traffic. Please try later?” “Your call is important to us. Please hold on for a moment.” “We’re unable to answer your question. Please call xxx-xxx-xxxx to speak to a representative from xxx team.” These are some of the most cringe-worthy phrases customers experience during their purchase and post-purchase cycles. If your company is …
Continue Reading