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Instagram in Bangladesh: A Comprehensive Deep Dive [2017]

Facebook Inc.’s photo-sharing app Instagram is fast emerging as a clear number two in Bangladesh’s social media marketing dynamics. Over 800,000 Instagram users in Bangladesh fall in the 18-24 or ‘millennial’ age category of the 1,500,000 registered users of the application. For advertisers and brands, the focus now is on bundling, or in agency-speak, ‘FB+Insta’. And Instagram, advertisers say, is …

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Networking Know Hows - WebAble

Networking Know-Hows [2017]

Video Production, Content, Copywriting, Identity, Social Media In today’s highly competitive and digital era, we are experiencing the need and importance of networking everyday. The number of global networking events and conferences have increased recently and they play a vital role in connecting more people who benefit from sharing an ever-increasing pool of resources.  Even The NY Times, one of …

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Women E-commerce in Bangladesh WebAble

Next Big Thing in Bangladesh: Women & E-Commerce [2017}

Video Production, Content, Copywriting, Identity, Social Media Currently, there are 63, 915, 000 internet subscribers in Bangladesh according to Bangladesh Telecommunication Regulatory Commission BTRC and a staggering 60, 037, 000 of them are mobile internet subscribers! During late 2000s, internet in Bangladesh saw a boom and the number of internet subscribers has been increasing progressively ever since. To set some …

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career-guide-by-tajdin-hassan

Legitimate but not the ultimate formula for a right career [2016]

You do feel the dilemma right after graduating or while stepping into your professional life for the first time that whether your targeted job will end up making you content or not. No matter how skilled you are in a particular segment, your interest rate might feel the peak in totally irrelevant activities. We did question different parties in our …

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talent - WebAble Digital

Talent Management in Digital Marketing

Video Production, Content, Copywriting, Identity, Social Media With the advent of modern technology, marketing in the digital space is experiencing unprecedented growth. Digital channels are playing a crucial role when it comes to connecting with and engaging consumers with brands.  According to E-marketers, digital spending will be 30% of the total pie in 2016 globally which is worth $178 billion. We …

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Digital Marketing Dictionary for Starters

Digital Marketing in today’s world is not simply about going online with the traditional concepts of marketing, it’s more about the understanding of two worlds: DIGITAL and MARKETING. Today’s consumers are hungry for information; and when there is so much information, they are selective about what they want to know. Digital Marketing is not only about being seen by consumers, it’s …

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5 Ways To Become A Successful Digital Marketer WebAble

5 Ways To Become A Successful Digital Marketer [2015]

There are only 5 basic rules to follow if you want to become a successful digital marketer: Connection with community of successful marketers. Trust me when I say that it is a fairly small community and closely guarded. It is fairly difficult to identify good marketers primarily because the outliers will not be found in the typical networking event. However, …

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How To Endanger Brand Equity Through Research

In Bangladesh, marketing research often endangers brand equity rather than increase it. Consumer validation of brand ideas through research could be dangerous for a brand, if such tools are used irresponsibly or ineptly. Many organizations spend considerable human and financial resources to acquire customer and consumer insights to ensure well informed decision making. Through experience their marketing teams learn how …

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