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WebAble Analytics For Good

Analytics For Public Good [2018]

The global economy is betting on a digitized future as age-old industries become vulnerable to technological disruption. Vision 2021 becomes a collective reckoning for the public and private sectors in Bangladesh as the country heads towards realizing its potential on the global stage. However, advancements in technology has redefined what it means to have potential. 10 years from now, fertile …

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Website Collaboration Digital Marketers

Nowadays great ideas often take the form of website collaboration and applications. Such was the case for two young entrepreneurs: Joe & Brian. They had the idea to build a simple eCommerce website that they believed would be a great success. They onboarded another co-founder to build the site for them and thus they started their journey. While selling their …

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Top 10 Bangladeshi Brands – 2015 [Infographic]

In this year’s Best Brand Award, Bangladesh Brand Forum (BBF) in partnership with world’s leading brand research company Millward Brown, identified & honored the best brands in Bangladesh. Brands were selected based on a month-long countrywide consumer research carried out by Millward Brown. SEE ALSO: Top 30 Brands in Bangladesh Best 3 brands in each categories Top 10 Bangladeshi Brands – …

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Top 30 Brands in Bangladesh – 2015 [Infographics]

In this year’s Best Brand Award, Bangladesh Brand Forum (BBF) in partnership with world’s leading brand research company Millward Brown, identified & honored the best brands in Bangladesh. Brands were selected based on a month-long countrywide consumer research carried out by Millward Brown. SEE ALSO: Top 10 Bangladeshi (Local) Brands in 2015 Research Methodology The approach of the consumer research was …

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10 Points from the BCG’s Market Report [2015]

Boston Consulting Group (BCG) recently teamed up with LightCastle Partners, a data and analytics startup from Bangladesh in order to release a report, titled ‘Bangladesh: The Surging Consumer Market Nobody Saw Coming’.  In 2025, middle and affluent class Bangladeshis (individuals with annual household income of $5000 or more) will account for 17% of the population. In terms of numbers, many …

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Time For Real Time Market Research in Bangladesh

“The world today is ephemeral”. The statement resonates with our ever-decreasing attention span, our over reliance on the digital world and continuous need for something different. As an individual we are constantly bombarded with information from all sides propelled by our openness to digital channels. Thus our interests and responsiveness is very short lived. Hence, innovation and change has become ever …

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Like or Share

Social Media is not a fad. There is significant evidence over the last 5 years to conclude that social media is the next big tool for communication. The internet penetration is witnessing unprecedented growth. In addition, the users are having accessibility to the latest technology in browsing. This means that there are more users using more. And more users using more …

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A Digital Awakening

In this day and age, people are either asleep or are connected. It is difficult to create a single static definition of digital marketing as consumers search throughout the entire buying process and have access to freely available information and opinion on products and services. There are a number of possible definitions based on which flavour of digital channel you …

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5 Takeaways For Digital Marketing Enthusiasts From Spikes Asia 2015

The walls of the exhibition hall of the Suntec Convention Center were reverberating with the silent energy of a restless crowd eager for the show to get started. While Spikes Asia was one of the biggest gathering of marketing personnel in Asia, it was not the typical business conference. While not strictly a black tie event, there was no doubt …

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