Analytics For Public Good [2018]
The global economy is betting on a digitized future as age-old industries become vulnerable to technological disruption. Vision 2021 becomes a collective reckoning for the public and private sectors in Bangladesh as the country heads towards realizing its potential on the global stage. However, advancements in technology has redefined what it means to have potential. 10 years from now, fertile …
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How To Monetize Social Media: A Step by Step Guide [2016]
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WebAble Desk
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August 29, 2016
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Analytics, Digital Marketing, Inbound Marketing, Insights, Strategy, Tips
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facebook marketing, local social mobile, monetize social media, social media, social media marketing, social media tips, social selling
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Having a strong social media presence is great, but how valuable is it, if it ultimately brings in no revenue? Brands have spent heavily on social media to build a strong online presence; many of them treating social media as just major channel to connect with customers. However, social media is a two-way street and as long as brands add value, …
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Website Collaboration Digital Marketers
Nowadays great ideas often take the form of website collaboration and applications. Such was the case for two young entrepreneurs: Joe & Brian. They had the idea to build a simple eCommerce website that they believed would be a great success. They onboarded another co-founder to build the site for them and thus they started their journey. While selling their …
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10 Points from the BCG’s Market Report [2015]
Boston Consulting Group (BCG) recently teamed up with LightCastle Partners, a data and analytics startup from Bangladesh in order to release a report, titled ‘Bangladesh: The Surging Consumer Market Nobody Saw Coming’. In 2025, middle and affluent class Bangladeshis (individuals with annual household income of $5000 or more) will account for 17% of the population. In terms of numbers, many …
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Time For Real Time Market Research in Bangladesh
“The world today is ephemeral”. The statement resonates with our ever-decreasing attention span, our over reliance on the digital world and continuous need for something different. As an individual we are constantly bombarded with information from all sides propelled by our openness to digital channels. Thus our interests and responsiveness is very short lived. Hence, innovation and change has become ever …
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A Digital Awakening
In this day and age, people are either asleep or are connected. It is difficult to create a single static definition of digital marketing as consumers search throughout the entire buying process and have access to freely available information and opinion on products and services. There are a number of possible definitions based on which flavour of digital channel you …
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3 Ways Bangladeshi Startups Are Using Social Media To Stay Ahead
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WebAble Desk
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May 21, 2015
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Analytics, Digital Marketing, Insights, Strategy, Tips
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advertising, b2b, B2B Marketing, bangladesh, content, data, dhaka, Digital, digital bangladesh, Digital Creative Agency, digital marketing, facebook, facebook marketing, learning, local social mobile, marketing, social, social media, social media marketing, social media tips, social selling, startup, stats
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Startups have to keep a close watch in their industries. This is especially important for most Bangladeshi early stage start-ups. Companies launch and fail everyday. It’s important to read up and stay informed as much as it’s important to learn from others in the industry. You can find what your competitors are doing to gain traction on social media and also …
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9 Digital Value Drivers for Businesses
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WebAble Desk
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May 21, 2015
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Analytics, Digital Marketing, Insights, Spotlight, Strategy, Tips
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advertising, B2B Marketing, bangladesh, dhaka, Digital, digital bangladesh, Digital Creative Agency, digital marketing, facebook, facebook marketing, learning, local social mobile, marketing, mobile marketing, Quotes, social, social media, social media marketing, social media tips, stats, visual content
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In a developing country like Bangladesh, this whole new digital age has a lot of potential for retailers. Contrary to all the debates, digital technology has brought a new wave of communication, advertising and relationship building tools. Purchasing behavior has changed to the point where people are more comfortable buying products online. Hence successful businesses needs to get on the …
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3 Reasons Why Visual Contents Own The Internet
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Contributor
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May 21, 2015
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Analytics, Brand Building, Design, Insights, Spotlight, Strategy
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advertising, bangladesh, content marketing, Creative, dhaka, Digital, digital bangladesh, Digital Creative Agency, digital marketing, facebook, facebook marketing, graphics, learning, local social mobile, marketing, social, social media, social media marketing, social media tips, visual content, visual graphics
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I think we’ve all heard the phrase ‘A picture is worth a thousand words’. When it comes to content marketing, even this would be an understatement. When asked what a visual content is, many of us might just think it is a picture that is visually appealing. While that might not be completely off the point, visual contents are more …
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5 Steps To Building Winning Content Strategy
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WebAble Desk
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May 21, 2015
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Analytics, Brand Building, Insights, Strategy
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advertising, B2B Marketing, bangladesh, content, content marketing, dhaka, Digital, digital bangladesh, Digital Creative Agency, digital marketing, facebook, facebook marketing, marketing, social media, social media marketing, startup
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0 Comments
Last week we wrote a piece on why you should go digital that reflected the importance of having an online presence to support off-line communications. Digital is at the heart of communication strategy in Bangladesh. Proactive marketers are adopting fast. However, some of us still are sceptic about results driven by digital marketing. To make digital work, marketers need solid …
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