Analytics For Public Good [2018]
The global economy is betting on a digitized future as age-old industries become vulnerable to technological disruption. Vision 2021 becomes a collective reckoning for the public and private sectors in Bangladesh as the country heads towards realizing its potential on the global stage. However, advancements in technology has redefined what it means to have potential. 10 years from now, fertile …
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Instagram in Bangladesh: A Comprehensive Deep Dive [2017]
Facebook Inc.’s photo-sharing app Instagram is fast emerging as a clear number two in Bangladesh’s social media marketing dynamics. Over 800,000 Instagram users in Bangladesh fall in the 18-24 or ‘millennial’ age category of the 1,500,000 registered users of the application. For advertisers and brands, the focus now is on bundling, or in agency-speak, ‘FB+Insta’. And Instagram, advertisers say, is …
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5 Bangladeshi Women Debunking Typical Success Myths [2017]
In our society, we already have a preconceived notion about “success.” We fail to realize that success is not limited to degrees and promotions. Real success is progress in life. On this special occasion, we would like to share the stories of those who have struggled with not only their lives, but also with their existence and yet came out …
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How To Monetize Social Media: A Step by Step Guide [2016]
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WebAble Desk
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August 29, 2016
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Analytics, Digital Marketing, Inbound Marketing, Insights, Strategy, Tips
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facebook marketing, local social mobile, monetize social media, social media, social media marketing, social media tips, social selling
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0 Comments
Having a strong social media presence is great, but how valuable is it, if it ultimately brings in no revenue? Brands have spent heavily on social media to build a strong online presence; many of them treating social media as just major channel to connect with customers. However, social media is a two-way street and as long as brands add value, …
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Launching Storytelling Platform for RMG Sector – Made in Equality [2016}
We’re excited to launch an online initiative called “Made in Equality”, which takes the form of a website and Facebook page featuring people working within the Bangladeshi RMG sector, especially garment workers. Images of individuals and small groups of individuals are presented alongside a quote from those photographed illustrating their life experiences in their own words. Made in Equality …
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Digital Marketing Dictionary for Starters
Digital Marketing in today’s world is not simply about going online with the traditional concepts of marketing, it’s more about the understanding of two worlds: DIGITAL and MARKETING. Today’s consumers are hungry for information; and when there is so much information, they are selective about what they want to know. Digital Marketing is not only about being seen by consumers, it’s …
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Website Collaboration Digital Marketers
Nowadays great ideas often take the form of website collaboration and applications. Such was the case for two young entrepreneurs: Joe & Brian. They had the idea to build a simple eCommerce website that they believed would be a great success. They onboarded another co-founder to build the site for them and thus they started their journey. While selling their …
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Misplacing Morality in the Facebook Generation? [2016]
Years before, when I was introduced to the internet, the usage was merely confined to downloading resources for assignments and reports, writing emails to friends living abroad and exploring the unknown and the unseen. Back then, it seemed like the internet was well on its way to redefining my way of doing things in terms of ease of communication. Well, …
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Embracing Womanhood for Digital Brand Activation [2016 – Case Study]
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Syed Shadab
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March 24, 2016
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Campaign, Digital Marketing, Spotlight, Strategy
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bangladesh, content marketing, Digital, Digital Content, digital marketing, Digital Marketing Campaign, facebook marketing, GIF, Omera LPG, social media, social media marketing
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0 Comments
Women’s Day has become an occasion celebrated by people of all ages throughout the world. Omera LPG, a Bangladeshi company resolving energy crisis by providing the masses with environment-friendly LPG cylinders, stands by the women all across Bangladesh. This Women’s Day, they dedicated a digital campaign to engage, inspire and empower women. Women make up only ~20% of Facebook users in Bangladesh. …
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5 Ways To Become A Successful Digital Marketer [2015]
There are only 5 basic rules to follow if you want to become a successful digital marketer: Connection with community of successful marketers. Trust me when I say that it is a fairly small community and closely guarded. It is fairly difficult to identify good marketers primarily because the outliers will not be found in the typical networking event. However, …
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