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Instagram in Bangladesh: A Comprehensive Deep Dive [2017]

Facebook Inc.’s photo-sharing app Instagram is fast emerging as a clear number two in Bangladesh’s social media marketing dynamics. Over 800,000 Instagram users in Bangladesh fall in the 18-24 or ‘millennial’ age category of the 1,500,000 registered users of the application. For advertisers and brands, the focus now is on bundling, or in agency-speak, ‘FB+Insta’. And Instagram, advertisers say, is …

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Misplacing Morality in the Facebook Generation? [2016]

Years before, when I was introduced to the internet, the usage was merely confined to downloading resources for assignments and reports, writing emails to friends living abroad and exploring the unknown and the unseen. Back then, it seemed like the internet was well on its way to redefining my way of doing things in terms of ease of communication. Well, …

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3 Marketing Basics that Drive Conversions

While it’s always cool to say you’re into digital marketing, no matter how much time you spend in digital, nothing’s going to be credible work unless you get your marketing basics right. Copywriting, writing good headlines and having excellent CTAs are crucial to start with. According to Neil Patel’s Blog, Quicksprout, “Copywriting is the art and science of writing copy (words used …

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Social Media is not a fad. There is significant evidence over the last 5 years to conclude that social media is the next big tool for communication. The internet penetration is witnessing unprecedented growth. In addition, the users are having accessibility to the latest technology in browsing. This means that there are more users using more. And more users using more …

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