Networking Know-Hows [2017]
Video Production, Content, Copywriting, Identity, Social Media In today’s highly competitive and digital era, we are experiencing the need and importance of networking everyday. The number of global networking events and conferences have increased recently and they play a vital role in connecting more people who benefit from sharing an ever-increasing pool of resources. Even The NY Times, one of …
Continue Reading
Legitimate but not the ultimate formula for a right career [2016]
You do feel the dilemma right after graduating or while stepping into your professional life for the first time that whether your targeted job will end up making you content or not. No matter how skilled you are in a particular segment, your interest rate might feel the peak in totally irrelevant activities. We did question different parties in our …
Continue Reading
Talent Management in Digital Marketing
Video Production, Content, Copywriting, Identity, Social Media With the advent of modern technology, marketing in the digital space is experiencing unprecedented growth. Digital channels are playing a crucial role when it comes to connecting with and engaging consumers with brands. According to E-marketers, digital spending will be 30% of the total pie in 2016 globally which is worth $178 billion. We …
Continue Reading
Misplacing Morality in the Facebook Generation? [2016]
Years before, when I was introduced to the internet, the usage was merely confined to downloading resources for assignments and reports, writing emails to friends living abroad and exploring the unknown and the unseen. Back then, it seemed like the internet was well on its way to redefining my way of doing things in terms of ease of communication. Well, …
Continue Reading
How To Endanger Brand Equity Through Research
-
Raihan Rahman
-
November 1, 2015
-
Brand Building, Guest Posts, Insights, Strategy, Tips
-
Brand Building, Consumer Insights, marketing, Marketing Strategy, Research, strategy
-
0 Comments
In Bangladesh, marketing research often endangers brand equity rather than increase it. Consumer validation of brand ideas through research could be dangerous for a brand, if such tools are used irresponsibly or ineptly. Many organizations spend considerable human and financial resources to acquire customer and consumer insights to ensure well informed decision making. Through experience their marketing teams learn how …
Continue Reading
Startup & Entrepreneurship Must Reads!
Reading is an integral part of our personal growth. All great leaders are great readers. At Future Startup FS, we take reading as an essential element of our culture and how we grow. There are hundreds of books to read up on startup and entrepreneurship, many of which are wonderful read while many are not worth a second read. As …
Continue Reading
Time For Real Time Market Research in Bangladesh
“The world today is ephemeral”. The statement resonates with our ever-decreasing attention span, our over reliance on the digital world and continuous need for something different. As an individual we are constantly bombarded with information from all sides propelled by our openness to digital channels. Thus our interests and responsiveness is very short lived. Hence, innovation and change has become ever …
Continue Reading
Like or Share
-
Tousif Jamal
-
October 9, 2015
-
Digital Marketing, Guest Posts, Insights, Social Media, Strategy, Tips, Trend & Analysis
-
content marketing, digital marketing, marketing, social media marketing, social media tips
-
0 Comments
Social Media is not a fad. There is significant evidence over the last 5 years to conclude that social media is the next big tool for communication. The internet penetration is witnessing unprecedented growth. In addition, the users are having accessibility to the latest technology in browsing. This means that there are more users using more. And more users using more …
Continue Reading
Are Consumer Insights Easy to Find This Decade?
-
WebAble Desk
-
August 20, 2015
-
Brand Building, Guest Posts, Insights, Strategy, Tips
-
advertising, B2B Marketing, bangladesh, Branding, Consumer Insights, Customer, Customer Service, digital marketing, Experts, Insights, marketing
-
0 Comments
No. And Yes. No, because they were always simple to find, even in the 20th Century. Just that management jargon had so abused the word, insight, that finding consumer insights have been made complicated. Now most people can’t recognize a key consumer insight even if it was staring them in the face. I prefer to think of a key consumer …
Continue Reading
