Our campaign was to run for 3 weeks only. We wanted to make “bite-able” video content that was visually compelling to maximize purchases. We focused on communicating our core message with precision in only 10 seconds on Facebook & Instagram.
From small screens to big ones, we wanted to look great everywhere. So we created 6 ten-second short videos to appeal to the different customer segments.
Videos featured the offers using attention-grabbing techniques & visual cues such as color gradation & background tunes.
To optimize our media placement, we geo-targeted customers who fell within the radius of the restaurants, shops, and other retailer partners.
We initially focused on the age group 18 – 44 but based on the results of our best performing ad-sets, we gradually narrowed the age group down to 25-34-year-olds. We optimized to show our ads pre – Iftar (3:00 PM – 6:00 PM), post – Iftar (7:00 PM – 8:30 PM) and Seheri (10:00 PM – 12:00 AM).
