Video Production, Content, Copywriting, Identity, Social Media
Getting fit for a better tomorrow
Bhalo Khabo Bhalo Thakbo
Join the BKBT movement
Global Alliance for Improved Nutrition – GAIN is a Swiss foundation launched at the UN in 2002. GAIN aims towards transforming food systems to tackle the human suffering caused by malnutrition.
Bhalo Khabo Bhalo Thakbo is a social campaign led by the adolescents of Bangladesh; jointly supported by GAIN and Shornokishoree Network Foundation (SKNF). The campaign aims to motivate adolescents to make better quality food choices, to encourage manufacturers to produce better quality foods, and policymakers to generate supportive policies.
Most Basic to Most Sophisticated
A simple landing page. We experimented with 15 adaptations of the pledge form and finally stuck to the one that got the highest conversion.
1 Million Pledges
Playful Campaign
The goal of the campaign was to develop good eating habits for the adolescents for a better future. We set a target to get 1 Million pledges from adolescents on the Bhalo Khabo Bhalo Thakbo platform. We collaborated with SKNF for offline outreach.
Joyful Contents.
Colorful Emotions.
We created vibrant content with adaptations and created media strategies that got the most conversions. Our contents were engaging, dynamic, and relevant.
In 2020 when the pandemic hit, all our outreach came to standstill with schools and institutions in lockdown. But that did not stop our digital team. We created content to entertain the kids and ensured the movement continued online while sharing tips on how to entertain themselves during the lockdown.
Go Corona Go
The Digital throttle
Engaging Celebs
Bringing the Traffic
To drive further engagement and build credibility around the campaign we collaborated with renowned celebrities and influencers from several demographics like Ayman Sadiq, Rafsan – the ChotoBhai, and national athletes like Jamal Bhuiyan and Mashrafe Bin Mortaza
You’re in
Go tell everybody
We gamified the process. When adolescents took the pledge on BKBT platform, we incentivized them to share about the campaign with their friends.
CLIENT COMMENTS
We work hard to make our clients look good, and it shows.
Impact in Numbers
Impact Pledges
This project benefited from a really close relationship with the teams from GAIN, SKNF. with weekly meetings, and quick sign-offs on changes and updates, this was a real team effort