Bombay Sweets is a well-known and trusted brand in the food & beverage industry, garnering love and popularity among consumers since 1948. Their journey began with manufacturing quality sweets, and over the years they thrived in the market with crisp snack items and spices.
Bombay sweets, being the leading brand in the chanachur industry noticed their chanachur consumption declining in comparison to chips. Thus they took an innovative approach and introduced a new line of chanachur products with interesting flavors.
To help launch the new flavored chanachur by Bombay Sweets, we acquired consumer insights that showed chanachur was less of a favorite among the millennials while it was still very popular among the Gen X. Our objective was to target the new, younger audience and get them excited about chanachur.
We created a hip-hop song with popular musician and composer Adit. Using the product keywords and the language that resonates with our TG we created a catchy beat. After the audio production, we collaborated with popular youth influencers for the video production to connect with their fanbase that overlapped our target audience. The video starred Salman Muqtadir, Bammy Rahman, Jessia Islam, Shouvik Ahmed, Ridy Sheikh, and many other digital influencers
We optimized our campaign by setting a custom audience targeting school and University Students, executives of private offices based on interests. Helping Chanachur make a comeback in the snack industry
