Video Production, Content, Copywriting, Identity, Social Media
Boosting Awareness for Purnava Omega 3 & Vitamin E Eggs
Background
Purnava Limited
Purnava Limited, a subsidiary of Renata Pharmaceuticals, is dedicated to promoting consumer products that support a healthy lifestyle. Among their standout products is the Purnava Omega 3 & Vitamin E Egg, enriched with essential nutrients for daily health. On World Egg Day 2018, Purnava sought to launch an engaging campaign that would boost awareness of this unique product, positioning it as the preferred choice for health-conscious consumers.
Core Idea
Raise Awareness
The primary objective was to generate awareness about the Purnava Omega 3 & Vitamin E Egg, communicating its enhanced nutritional value to a broad audience. Purnava wanted to emphasize the benefits of consuming these enriched eggs, highlighting how they contribute to a healthy lifestyle, particularly for children who are the primary consumers. The goal was to create an impactful digital campaign that would resonate with consumers and increase awareness and interest in the product.
Jingle Based OVC
WebAble Digital developed an audio-visual (AV) campaign centered around a catchy and melodious jingle that combined themes of health, fitness, wellness, and fun. The idea was to communicate the importance of Omega 3 and Vitamin E-enriched eggs in a way that would appeal to families, especially focusing on children’s nutritional needs.
The jingle was designed to be memorable, with lyrics that directly conveyed the benefits of Purnava’s Omega 3 & Vitamin E Egg. This approach ensured that the song not only entertained but also acted as a subtle yet effective promotional tool, embedding the product’s value into the minds of listeners both online and offline.
Execution Approach
Jingle Creation
Crafted a catchy, health-focused jingle after researching successful melodies, clearly highlighting the benefits of Purnava’s Omega 3 & Vitamin E Egg.
Digital Distribution
Strategically launched the AV on Facebook and YouTube, targeting health-conscious families and individuals for maximum reach and engagement.
AV Production
Developed an engaging video featuring children in fun, active scenarios, emphasizing the product’s organic and nutritional advantages.
Increased Consumption
Enhanced Brand Recognition
The campaign achieved impressive results, significantly enhancing awareness of Purnava Omega 3 & Vitamin E Eggs and meeting the primary objective of generating interest in the product
The success of this campaign demonstrates the effectiveness of combining engaging content with a clear message to create awareness for FMCG products. By leveraging a memorable jingle and a well-executed AV, WebAble Digital was able to connect with Purnava’s audience, resulting in a significant boost in brand visibility and product awareness.
This case study serves as a testament to WebAble Digital’s expertise in crafting impactful digital marketing campaigns that resonate with consumers, particularly in the FMCG and nutritional products sector. By focusing on health, fun, and family values, the campaign not only increased awareness but also positioned Purnava as a trusted brand in the market.
For more information on how WebAble Digital can help boost awareness for your brand, contact us today and let’s create a campaign that makes your product stand out.