Brand Identity, Design, Production
Crafting Madkoffee’s New Design: A Fun and Playful Journey
A Design Refresh
The backstory
MadKoffee, a fashion and lifestyle brand that originated as a blog, has grown and expanded its product line to include t-shirts, mugs, jackets, and more. The brand’s original coaster logo featuring separate “Mad” and “Koffee” text no longer represents its broader focus. Therefore, a new logo is needed to reflect the brand’s growth and expansion into a full-fledged lifestyle brand.
Getting to know the Brand
First things first, we had to get to know Madkoffee’s audience inside and out. We dove deep into fashion trends, color preferences, and what makes Gen Z tick. We also checked out the competition to see what was already out there and how we could stand out.
Creating the Madness
With all our research in hand, it was time to get creative. We brainstormed, sketched, and played around with different ideas. Our goal? To create something bold, fun, and a little quirky – just like Madkoffee’s customers.
Dynamic Logo Magic
We crafted a modern, bold, and playful logo that looks great on everything from their website to their products.
Color Explosion
We chose a vibrant palette featuring energetic yellows and oranges, perfect for capturing attention and radiating fun.
Fun Typography
Typography is all about balance. We chose fonts that are trendy and stylish but still super easy to read. It’s the perfect mix.
Playful and expressive
These elements work together to create a design system.
The flexible elements of our brand celebrate creative expression. Our new approaches to illustration, animation, and photography allow us to communicate with a wider range of emotions, take more risks, and showcase the creativity of our artists and designers.
Social Media Buzz
Madkoffee’s social media is now more vibrant and engaging than ever. From Instagram to Facebook, the brand’s new look is turning heads everywhere.
Brand new Packaging and Stationeries
We didn’t stop at creating the logo. Madkoffee’s packaging got a makeover too. Imagine getting your order in a box that’s as fun and colorful as the clothes inside. We even added some funky branded tape and stickers to make unboxing a delightful experience.
