Mercedes-Benz AG is one of the largest manufacturers of premium passenger cars. In 2019 it sold nearly 2.4 million cars and more than 438,000 vans. Mercedes-Benz AG is continually expanding its worldwide production network on four continents.
Since 2002 RANCON Motors Ltd has maintained the excellence in standard all through the way since its tie-up with Mercedes-Benz. We were assigned to look after the digital assets of Mercedes in Bangladesh. We collaborated with the RANCON motors team to create launch campaigns to increase test drive and conversions for their new products.
The Mercedes-Benz Cars philosophy. Which means pursuing more than what is immediately achievable. This pioneering spirit is part of their DNA. We created our communication strategy based on this philosophy to generate leads by targeting potential audience
The designers at Mercedes-Benz are reconciling tradition and modernity in designing the cars for the future. Their work centers on “Sensual Purity” as an expression of modern luxury.
The new design idiom featuring reduced edges and creases – indentations and recesses in the sheet metal – aims to create clear forms and sensual surfaces which showcase high tech while also arousing emotions. The communication materials are also designed with the same aspiration
Our media strategy was to be present on complimenting platforms that helped Mercedes Benz reach a niche audience. Since the potential audience of Mercedes didn’t engage on social media we ran direct lead gen campaigns and encouraged people to test-drive.
