Esports, Entertainment
Esports Social Media in South Asia
PUBG Mobile
Objective
WebAble was tasked with social media content creation, community management, and platform growth for PUBG Mobile Esports in the South Asia region. The goal was to create engaging content and manage social media channels to increase engagement and grow the following base of esports fans in countries like Pakistan, Nepal, and Bangladesh, during major PUBG Mobile tournaments including PMPL, PMCO, and the South Asia Championship.
Diverse Audience
Managing multiple social media platforms for different regions like Pakistan, Nepal, and Bangladesh, each with its unique gaming community.
Platform Growth & Engagement
Despite PUBG Mobile’s popularity, engagement levels and follower growth were stagnating, requiring a fresh approach.
Localized Content
Creating content that catered to the preferences of South Asian audiences, while maintaining consistency with the global PUBG Mobile brand.
Off-Season Content
In addition to regular tournament content, supplementary content was needed to maintain engagement during off-season periods.
Our Approach
WebAble implemented a strategic, multi-faceted approach to boost PUBG Mobile’s online presence:
- Managed YouTube, Facebook, Instagram, and Snack Video accounts for South Asia, Pakistan, Nepal, and Bangladesh to ensure content was tailored for each region.
- Developed specific content strategies for each platform, taking into account platform features and audience preferences.
- Focused on region-specific content that resonated with local cultures and gaming preferences, ensuring a connection with each country’s esports community.
- Created funny moments, highlight reels, and community-focused content (e.g., fan challenges, regional team shoutouts, and national pride moments) to keep the audience engaged.
Beyond regular tournament highlights, WebAble produced creative content like funny moments reviews, fan celebrations, and community stories that were scheduled regularly (e.g., every Monday and Thursday) to keep the social media channels active.
- Actively engaged with the community through polls, Q&A sessions, and fan-generated content, increasing interaction and involvement from players and fans.
- Hosted online events and challenges to further build community and loyalty.
- Regular posting based on peak engagement times for each region to maximize reach and visibility.
- Ensured cross-platform consistency, leveraging the unique features of each platform (e.g., Instagram Stories, Facebook live-streaming).
Impact in Numbers
Results
- Follower Growth: Increased the social media following by 40% across YouTube, Instagram, and Facebook platforms.
- Engagement Increase: Achieved a 35% rise in engagement, with higher interactions (likes, comments, and shares), indicating a stronger connection with the community.
- Content Impact: The localized content and community-driven initiatives resonated strongly with the target audience, leading to a 30% boost in content impressions.
- Brand Strength: PUBG Mobile Esports enhanced its brand visibility and positioned itself as the leading esports brand in the South Asia region.