Established in 1985, IFAD Autos has grown to be a prominent name in Bangladesh’s automobile industry, becoming the exclusive dealer for Ashok Leyland—a leading manufacturer of commercial vehicles. Over the years, IFAD Autos has supplied thousands of Ashok Leyland trucks to various organizations nationwide, cementing its reputation for quality and reliability. However, as the market transitioned into the digital age, IFAD Autos recognized the need to adapt and explore online marketing strategies to increase their truck sales and reach a broader customer base.
The main objective for IFAD Autos was to raise brand awareness and drive qualified leads through digital marketing, ultimately boosting online sales for Ashok Leyland trucks. They wanted to leverage digital media to connect with potential customers, increase engagement, and showcase the long-term value of their high-quality commercial vehicles.
Despite offering premium products, IFAD Autos’ trucks were perceived as relatively expensive compared to competitors in the market. The challenge was to change this perception and highlight the cost-effectiveness and superior quality of Ashok Leyland trucks over time. WebAble Digital developed a strategy that focused on engaging potential buyers by demonstrating the value proposition of investing in reliable trucks. We aimed to educate the audience about the long-term benefits of Ashok Leyland trucks and how quality can lead to greater savings over time.
Our campaign execution involved a two-pronged approach that targeted the audience through both engagement and lead generation strategies:
Implemented a lead generation form directly attached to Facebook posts, allowing potential customers to submit their contact details effortlessly. The autofill feature streamlined the process, reducing barriers for qualified leads to enter IFAD Autos’ sales funnel.
We developed highly engaging posts that resonated with the target audience. Community managers actively followed up with users who interacted through comments or Facebook Messenger, building relationships and nurturing interest in IFAD Autos’ products.
Campaigns were run 24/7 but optimized to promote most heavily during office hours when potential buyers were more likely to browse the internet.
We strategically geotargeted industrial areas, focusing on potential buyers within logistics and procurement departments.
The 23-45 age group was identified as the primary decision-makers, based on analytics, ensuring we reached individuals with influence over purchasing decisions.
The campaign’s success in Dhaka led to expansion in other major cities, including Sylhet, Khulna, Chattogram, and Rajshahi. Significantly enhancing the brand’s digital footprint.
WebAble Digital’s targeted and data-driven approach to online marketing not only amplified IFAD Autos’ brand presence but also translated directly into substantial sales and revenue growth. By leveraging Facebook’s capabilities, WebAble demonstrated the potential of digital marketing in selling high-ticket commercial vehicles, establishing IFAD Autos as a leader in the digital space for commercial vehicle sales in Bangladesh.
This case study highlights the power of digital strategies in driving tangible results, proving that with the right approach, even large-scale products like commercial trucks can achieve tremendous success through online channels.
