Tecno, a leading mobile brand wanted to connect with high-end users for its premium phone range. In alignment with the launch of their new phone & Valentine’s Day around the corner, TECNO wanted to generate maximum awareness & engagement in social media tying their phone & the occasion together in one campaign.
On Valentine’s Day 2019, we presented a unique experience no one ever had before with a Bangladeshi brand, by producing the first interactive short film in Bangladesh based on a story that resonated with the spirit of love: “Kintu Jodi Emon Hoto” [KJEH].
We created an interactive short-film, a love story with multiple endings, where the viewer can decide how the story ends based on a series of decisions they could make for the characters in the short-film. This interactive short-film concept was inspired by NETFLIX’s Bandersnatch.
We launched the #StayHomeChallenge on March 24. It was designed to spread positivity for people staying home. We created messaging to help people stay patient, be positive, & remain hopeful.
We designed a landing page highlighting the latest phone from TECNO and the site was optimized to be highly responsive to both desktop and mobile devices.
We created 3 original music tracks for KJEH including a romantic score, “Bishorjon”. The objective of the song was to create content that would engage the lead casts & showcase the phone with melodious music which would grab people’s attention.
We wanted to set a premise for the romantic film & convey the strong emotions associated with the roles the characters played while they used the phones.
All 3 soundtracks in this film were made with young & aspiring new musicians.
Instead of passively watching, viewers became emotionally involved in the plot and moral of KJEH as they immediately saw the effects of their choices in what happens to Tisha and Yash’s life. What they chose, changed what s/he did and how they felt instantly.
Ahead of the launch, we did a 24-hour live countdown and promoted trailers, using cinemagraphs, statics, and 3 original music tracks. Besides content dissemination via Facebook and YouTube, there were Press Releases in national dailies. The cast & musicians were interviewed on TV/radio shows too.
The first-ever interactive short film in Bangladesh, Kintu Jodi Emon Hoto grabbed a lot of media attention. The film generated plenty of WOM over the following weeks and several articles were published in various forums, blogs, and national dailies
