We partnered with the United Nations Development Programme in Bangladesh (UNDP) to help flatten the curve. We aimed to make “staying home” less excruciating & more bearable for people during this global pandemic that brought the whole world to a standstill.
We launched the #StayHomeChallenge on March 24. It was designed to spread positivity for people staying home. We created messaging to help people stay patient, be positive, & remain hopeful.
During #StayHomeChallenge campaign, we reached out to some of the biggest influencers in the country to come online and speak directly to the audience to communicate the critical nature of the Covid-19 situation & why staying home was crucial at the initial stages.
We engaged celebrities who had mass outreach & have been known to the population across the country & multiple generations. When the message comes from a credible, familiar face, it has more weight – people are more prone to listen.
A stay-home music video was created with Chirkut, Minar, ABD, and various artists through online collaboration! Asking people to sing along and helping them move on
This campaign connected celebrities & the mass population alike. Bringing people together to uplift spirits, helping us stay home & be positive. Giving doctors, nurses, & our front liners a fighting chance against the coronavirus pandemic. Giving our frontliner the #StayHomeChallenge reached over 18M Bangladeshis in two weeks. Our videos were viewed over 6.5M times with 2M post engagements on Facebook.
