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Commward, WebAble Awards

WebAble Wins Gold at Commward 2016

Video Production, Content, Copywriting, Identity, Social Media We are delighted to share that WebAble has won its first advertising award in Bangladesh at Commward 2016. We won this award in “New Technology in Promotional Campaign” category – For an online campaign we created for Ruchi, for Eid-Al-Adha 2015, “Ruchi – Save the Cow”. For 2015 Eid-Al-Adha, Ruchi, a leading FMCG company, …

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Top 10 Bangladeshi Brands – 2015 [Infographic]

In this year’s Best Brand Award, Bangladesh Brand Forum (BBF) in partnership with world’s leading brand research company Millward Brown, identified & honored the best brands in Bangladesh. Brands were selected based on a month-long countrywide consumer research carried out by Millward Brown. SEE ALSO: Top 30 Brands in Bangladesh Best 3 brands in each categories Top 10 Bangladeshi Brands – …

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Top 30 Brands in Bangladesh – 2015 [Infographics]

In this year’s Best Brand Award, Bangladesh Brand Forum (BBF) in partnership with world’s leading brand research company Millward Brown, identified & honored the best brands in Bangladesh. Brands were selected based on a month-long countrywide consumer research carried out by Millward Brown. SEE ALSO: Top 10 Bangladeshi (Local) Brands in 2015 Research Methodology The approach of the consumer research was …

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Digital Marketing Summit 2014

On 20th September 2014, the first ever Digital Marketing Summit, organized by Bangladesh Brand Forum, took place in Dhaka. Some of the brightest minds of the digital marketing world were present in the summit. Experts shared their insights on effective digital marketing hacks and touched down on important subjects: mobile marketing, blogging, influencer marketing, etc. Speakers discussed their perspective and …

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20 Customer Service Facts You Need to Know [2015]

“We’re sorry, but we’re experiencing unusually heavy traffic. Please try later?” “Your call is important to us. Please hold on for a moment.” “We’re unable to answer your question. Please call xxx-xxx-xxxx to speak to a representative from xxx team.” These are some of the most cringe-worthy phrases customers experience during their purchase and post-purchase cycles. If your company is …

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A Digital Awakening

In this day and age, people are either asleep or are connected. It is difficult to create a single static definition of digital marketing as consumers search throughout the entire buying process and have access to freely available information and opinion on products and services. There are a number of possible definitions based on which flavour of digital channel you …

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5 Takeaways For Digital Marketing Enthusiasts From Spikes Asia 2015

The walls of the exhibition hall of the Suntec Convention Center were reverberating with the silent energy of a restless crowd eager for the show to get started. While Spikes Asia was one of the biggest gathering of marketing personnel in Asia, it was not the typical business conference. While not strictly a black tie event, there was no doubt …

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Are Consumer Insights Easy to Find This Decade?

No. And Yes. No, because they were always simple to find, even in the 20th Century. Just that management jargon had so abused the word, insight, that finding consumer insights have been made complicated. Now most people can’t recognize a key consumer insight even if it was staring them in the face. I prefer to think of a key consumer …

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Instagram

10 Simple Ways to Measure Social Media [2015]

Social media marketing is essential for all businesses in the modern era. Therefore, proactive brands care about measuring success online. Actions, reach, engagement, user acquisition, conversion rates, retention and advocacy are some of the most popular KPIs brands seek to achieve. We highlight 10 important matrices that every business should measure on social media: 1. Average Response Time  The average …

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Are All Insights Solutions?

Whenever a discovery or observation is made, the term ‘insight’ is coined. This is a common mistake. When business problems are solved, observations and deductions are considered to be insights. Insights are meant to provide ground-breaking solutions to problems, and if it is not doing that, then it isn’t an insight after all. The senior management of any brand does …

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