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Time For Real Time Market Research in Bangladesh

“The world today is ephemeral”. The statement resonates with our ever-decreasing attention span, our over reliance on the digital world and continuous need for something different. As an individual we are constantly bombarded with information from all sides propelled by our openness to digital channels. Thus our interests and responsiveness is very short lived. Hence, innovation and change has become ever …

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10 Simple Ways to Measure Social Media [2015]

Social media marketing is essential for all businesses in the modern era. Therefore, proactive brands care about measuring success online. Actions, reach, engagement, user acquisition, conversion rates, retention and advocacy are some of the most popular KPIs brands seek to achieve. We highlight 10 important matrices that every business should measure on social media: 1. Average Response Time  The average …

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Are All Insights Solutions?

Whenever a discovery or observation is made, the term ‘insight’ is coined. This is a common mistake. When business problems are solved, observations and deductions are considered to be insights. Insights are meant to provide ground-breaking solutions to problems, and if it is not doing that, then it isn’t an insight after all. The senior management of any brand does …

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8 Tools To Blog Effectively & Improve Inbound Marketing

Every year there are hundreds and thousands of blogs being published across different niches with different kinds of content. Some of these publishers are human, some of them are robots. Some of these blogs are for businesses, others are for non-profits or individuals. Either way, there is an incredible amount of information being published on a day to basis on …

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