Brand Building – webabledigital.io

How To Endanger Brand Equity Through Research

Raihan Rahman
November 1, 2015
Brand Building, Guest Posts, Insights, Strategy, Tips
Brand Building, Consumer Insights, marketing, Marketing Strategy, Research, strategy
0 Comments

In Bangladesh, marketing research often endangers brand equity rather than increase it. Consumer validation of brand ideas through research could be dangerous for a brand, if such tools are used irresponsibly or ineptly. Many organizations spend considerable human and financial resources to acquire customer and consumer insights to ensure well informed decision making. Through experience their marketing teams learn how …

Are All Insights Solutions?

WebAble Desk
August 5, 2015
Brand Building, Events, Insights, News & Updates, Strategy, Tips, Trend & Analysis
advertising, b2b, bangladesh, Brand Building, Brand Experience, Branding, Creative, marketing, Professional
0 Comments

Whenever a discovery or observation is made, the term ‘insight’ is coined. This is a common mistake. When business problems are solved, observations and deductions are considered to be insights. Insights are meant to provide ground-breaking solutions to problems, and if it is not doing that, then it isn’t an insight after all. The senior management of any brand does …

5 Questions Brands Forget to Answer

WebAble Desk
August 4, 2015
Brand Building, Strategy
B2B Marketing, bangladesh, Brand Building, Brand Experience, Branding, content marketing, Creative, Customer, Customer Service, digital marketing, Experts, marketing, social media, strategy
0 Comments

Without these answers, they are not really ‘brands’. At best, they are products and services with a logo attached. People are quick with their unique proposition or rationale. Unfortunately, products have ‘rationales’. Brands have ’emotionales’. So on to the five questions that reveal the soul of a brand: What is the obvious emotional truth on which your brand is based? …