Are All Insights Solutions?
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WebAble Desk
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August 5, 2015
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Brand Building, Events, Insights, News & Updates, Strategy, Tips, Trend & Analysis
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advertising, b2b, bangladesh, Brand Building, Brand Experience, Branding, Creative, marketing, Professional
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Whenever a discovery or observation is made, the term ‘insight’ is coined. This is a common mistake. When business problems are solved, observations and deductions are considered to be insights. Insights are meant to provide ground-breaking solutions to problems, and if it is not doing that, then it isn’t an insight after all. The senior management of any brand does …
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5 Questions Brands Forget to Answer
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WebAble Desk
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August 4, 2015
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Brand Building, Strategy
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B2B Marketing, bangladesh, Brand Building, Brand Experience, Branding, content marketing, Creative, Customer, Customer Service, digital marketing, Experts, marketing, social media, strategy
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Without these answers, they are not really ‘brands’. At best, they are products and services with a logo attached. People are quick with their unique proposition or rationale. Unfortunately, products have ‘rationales’. Brands have ’emotionales’. So on to the five questions that reveal the soul of a brand: What is the obvious emotional truth on which your brand is based? …
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