Branding – webabledigital.io

Top 30 Brands in Bangladesh – 2015 [Infographics]

WebAble Desk
December 1, 2015
Events, Insights, News & Updates, Spotlight, Trend & Analysis
advertising, bangladesh, bangladesh brand forum, Branding, content marketing, infographics, visual content
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In this year’s Best Brand Award, Bangladesh Brand Forum (BBF) in partnership with world’s leading brand research company Millward Brown, identified & honored the best brands in Bangladesh. Brands were selected based on a month-long countrywide consumer research carried out by Millward Brown. SEE ALSO: Top 10 Bangladeshi (Local) Brands in 2015 Research Methodology The approach of the consumer research was …

WebAble Culture Code [2015]

Syed Shadab
October 1, 2015
Spotlight, Tips
bangladesh, Branding, Customer Service, dhaka, Digital Creative Agency, jobs, learning, Professional, recruitment, social media tips, startup, webable
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WebAble is a young company built on a strong foundation of culture. We believe pay-checks and perks are important, but that is not why we come to work every morning. Security and recognition keep us alive, but passion and creativity are worth dying for. This deck summarises key elements of our cultural foundation. It was created for internal use, but recently we …

Are Consumer Insights Easy to Find This Decade?

WebAble Desk
August 20, 2015
Brand Building, Guest Posts, Insights, Strategy, Tips
advertising, B2B Marketing, bangladesh, Branding, Consumer Insights, Customer, Customer Service, digital marketing, Experts, Insights, marketing
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No. And Yes. No, because they were always simple to find, even in the 20th Century. Just that management jargon had so abused the word, insight, that finding consumer insights have been made complicated. Now most people can’t recognize a key consumer insight even if it was staring them in the face. I prefer to think of a key consumer …

Are All Insights Solutions?

WebAble Desk
August 5, 2015
Brand Building, Events, Insights, News & Updates, Strategy, Tips, Trend & Analysis
advertising, b2b, bangladesh, Brand Building, Brand Experience, Branding, Creative, marketing, Professional
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Whenever a discovery or observation is made, the term ‘insight’ is coined. This is a common mistake. When business problems are solved, observations and deductions are considered to be insights. Insights are meant to provide ground-breaking solutions to problems, and if it is not doing that, then it isn’t an insight after all. The senior management of any brand does …

5 Questions Brands Forget to Answer

WebAble Desk
August 4, 2015
Brand Building, Strategy
B2B Marketing, bangladesh, Brand Building, Brand Experience, Branding, content marketing, Creative, Customer, Customer Service, digital marketing, Experts, marketing, social media, strategy
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Without these answers, they are not really ‘brands’. At best, they are products and services with a logo attached. People are quick with their unique proposition or rationale. Unfortunately, products have ‘rationales’. Brands have ’emotionales’. So on to the five questions that reveal the soul of a brand: What is the obvious emotional truth on which your brand is based? …

Tips To Improve Digital Presence of Small Businesses

WebAble Desk
November 12, 2014
Brand Building, Inbound Marketing, Insights, Strategy, Tips
bangladesh, Branding, dhaka, Digital, digital bangladesh, Digital Creative Agency, digital marketing, facebook, facebook marketing, learning, local social mobile, marketing, small business, social, social media, social media marketing
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Digital technology has brought a new wave of communication, advertising and relationship building tools. Hence, for a successful business you have to go social. We took a closer look into the Bangladeshi local business industry, and observed the various forces which influence the retailers. Among the many effects we found, consumer confidence is one of the most important; people don’t …