Consumer Insights – webabledigital.io

How To Endanger Brand Equity Through Research

Raihan Rahman
November 1, 2015
Brand Building, Guest Posts, Insights, Strategy, Tips
Brand Building, Consumer Insights, marketing, Marketing Strategy, Research, strategy
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In Bangladesh, marketing research often endangers brand equity rather than increase it. Consumer validation of brand ideas through research could be dangerous for a brand, if such tools are used irresponsibly or ineptly. Many organizations spend considerable human and financial resources to acquire customer and consumer insights to ensure well informed decision making. Through experience their marketing teams learn how …

Are Consumer Insights Easy to Find This Decade?

WebAble Desk
August 20, 2015
Brand Building, Guest Posts, Insights, Strategy, Tips
advertising, B2B Marketing, bangladesh, Branding, Consumer Insights, Customer, Customer Service, digital marketing, Experts, Insights, marketing
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No. And Yes. No, because they were always simple to find, even in the 20th Century. Just that management jargon had so abused the word, insight, that finding consumer insights have been made complicated. Now most people can’t recognize a key consumer insight even if it was staring them in the face. I prefer to think of a key consumer …