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Embracing Womanhood for Digital Brand Activation [2016 – Case Study]

Syed Shadab
March 24, 2016
Campaign, Digital Marketing, Spotlight, Strategy
bangladesh, content marketing, Digital, Digital Content, digital marketing, Digital Marketing Campaign, facebook marketing, GIF, Omera LPG, social media, social media marketing
0 Comments

Women’s Day has become an occasion celebrated by people of all ages throughout the world. Omera LPG, a Bangladeshi company resolving energy crisis by providing the masses with environment-friendly LPG cylinders, stands by the women all across Bangladesh. This Women’s Day, they dedicated a digital campaign to engage, inspire and empower women. Women make up only ~20% of Facebook users in Bangladesh. …

Brand Activation with Interactive Tech #DMS2015

WebAble Desk
December 7, 2015
Events, News & Updates
bangladesh brand forum, content marketing, Digital, digital marketing, mobile marketing
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Is your brand going to be the first to be using 360 degree video to engage its audience during its next event activation? Do you want to learn how to build your own custom branded Google cardboard? https://www.facebook.com/WebAbleDigital/videos/784689898326150/ Interactive Brand Activation Join WebAble’s Deep dive session at the biggest Digital Marketing Event! Visit: http://dms2015.bbf.digital/ to find out more #DMS2015 …

Top 10 Bangladeshi Brands – 2015 [Infographic]

WebAble Desk
December 1, 2015
Brand Building, Events, Insights, News & Updates, Trend & Analysis
advertising, bangladesh, bangladesh brand forum, content marketing, dhaka, digital marketing
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In this year’s Best Brand Award, Bangladesh Brand Forum (BBF) in partnership with world’s leading brand research company Millward Brown, identified & honored the best brands in Bangladesh. Brands were selected based on a month-long countrywide consumer research carried out by Millward Brown. SEE ALSO: Top 30 Brands in Bangladesh Best 3 brands in each categories Top 10 Bangladeshi Brands – …

Top 30 Brands in Bangladesh – 2015 [Infographics]

WebAble Desk
December 1, 2015
Events, Insights, News & Updates, Spotlight, Trend & Analysis
advertising, bangladesh, bangladesh brand forum, Branding, content marketing, infographics, visual content
0 Comments

In this year’s Best Brand Award, Bangladesh Brand Forum (BBF) in partnership with world’s leading brand research company Millward Brown, identified & honored the best brands in Bangladesh. Brands were selected based on a month-long countrywide consumer research carried out by Millward Brown. SEE ALSO: Top 10 Bangladeshi (Local) Brands in 2015 Research Methodology The approach of the consumer research was …

10 Points from the BCG’s Market Report [2015]

Contributor
October 27, 2015
Analytics, Brand Building, Insights, Strategy, Trend & Analysis
bangladesh, content marketing, digital bangladesh, mobile optimization
0 Comments

Boston Consulting Group (BCG) recently teamed up with LightCastle Partners, a data and analytics startup from Bangladesh in order to release a report, titled ‘Bangladesh: The Surging Consumer Market Nobody Saw Coming’. In 2025, middle and affluent class Bangladeshis (individuals with annual household income of $5000 or more) will account for 17% of the population. In terms of numbers, many …

3 Marketing Basics that Drive Conversions

WebAble Desk
October 14, 2015
Brand Building, Digital Marketing, Inbound Marketing, Insights, Social Media, Tips
content marketing, copywriting, digital marketing, inbound marketing
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While it’s always cool to say you’re into digital marketing, no matter how much time you spend in digital, nothing’s going to be credible work unless you get your marketing basics right. Copywriting, writing good headlines and having excellent CTAs are crucial to start with. According to Neil Patel’s Blog, Quicksprout, “Copywriting is the art and science of writing copy (words used …

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Tousif Jamal
October 9, 2015
Digital Marketing, Guest Posts, Insights, Social Media, Strategy, Tips, Trend & Analysis
content marketing, digital marketing, marketing, social media marketing, social media tips
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Social Media is not a fad. There is significant evidence over the last 5 years to conclude that social media is the next big tool for communication. The internet penetration is witnessing unprecedented growth. In addition, the users are having accessibility to the latest technology in browsing. This means that there are more users using more. And more users using more …

5 Questions Brands Forget to Answer

WebAble Desk
August 4, 2015
Brand Building, Strategy
B2B Marketing, bangladesh, Brand Building, Brand Experience, Branding, content marketing, Creative, Customer, Customer Service, digital marketing, Experts, marketing, social media, strategy
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Without these answers, they are not really ‘brands’. At best, they are products and services with a logo attached. People are quick with their unique proposition or rationale. Unfortunately, products have ‘rationales’. Brands have ’emotionales’. So on to the five questions that reveal the soul of a brand: What is the obvious emotional truth on which your brand is based? …

Newsfeed Algorithm Hack

WebAble Desk
May 21, 2015
Digital Marketing, News & Updates, Social Media
advertising, algorithm, bangladesh, content, content marketing, Customer Service, data, dhaka, Digital, digital bangladesh, Digital Creative Agency, digital marketing, facebook, facebook marketing, learning, local social mobile, marketing, newsfeed, social, social media, social media marketing, social media tips, social selling
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Publishers have been baffled by Facebook’s latest algorithm changes. As it seems the changes have not been in their favor. They are losing traction like they are gone with the ketchup! However, we have just figured out the ultimate and most basic hack to tackle these updates! Facebook makes changes to their platform more often than teenagers change their boyfriends …

5 Tips to Create Effective Visual Contents

Contributor
May 21, 2015
Brand Building, Design, Insights, Social Media, Tips
advertising, B2B Marketing, bangladesh, content, content marketing, Creative, dhaka, Digital, digital bangladesh, Digital Creative Agency, digital marketing, facebook, facebook marketing, learning, local social mobile, marketing, social, social media, social media marketing, social media tips, visual content
0 Comments

Human brains process visual contents 60,000 times faster than text. That’s why visual contents own the internet. The biggest proof is Facebook. In 2011, Facebook launched their Timeline feature. Timeline saw a 65% increase in engagement overnight. The success of visual-social platforms like Pinterest and Instagram just corroborates that viewpoint. As a designer, I have to make different types of …