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Are All Insights Solutions?

WebAble Desk
August 5, 2015
Brand Building, Events, Insights, News & Updates, Strategy, Tips, Trend & Analysis
advertising, b2b, bangladesh, Brand Building, Brand Experience, Branding, Creative, marketing, Professional
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Whenever a discovery or observation is made, the term ‘insight’ is coined. This is a common mistake. When business problems are solved, observations and deductions are considered to be insights. Insights are meant to provide ground-breaking solutions to problems, and if it is not doing that, then it isn’t an insight after all. The senior management of any brand does …

5 Questions Brands Forget to Answer

WebAble Desk
August 4, 2015
Brand Building, Strategy
B2B Marketing, bangladesh, Brand Building, Brand Experience, Branding, content marketing, Creative, Customer, Customer Service, digital marketing, Experts, marketing, social media, strategy
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Without these answers, they are not really ‘brands’. At best, they are products and services with a logo attached. People are quick with their unique proposition or rationale. Unfortunately, products have ‘rationales’. Brands have ’emotionales’. So on to the five questions that reveal the soul of a brand: What is the obvious emotional truth on which your brand is based? …

5 Tips to Create Effective Visual Contents

Contributor
May 21, 2015
Brand Building, Design, Insights, Social Media, Tips
advertising, B2B Marketing, bangladesh, content, content marketing, Creative, dhaka, Digital, digital bangladesh, Digital Creative Agency, digital marketing, facebook, facebook marketing, learning, local social mobile, marketing, social, social media, social media marketing, social media tips, visual content
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Human brains process visual contents 60,000 times faster than text. That’s why visual contents own the internet. The biggest proof is Facebook. In 2011, Facebook launched their Timeline feature. Timeline saw a 65% increase in engagement overnight. The success of visual-social platforms like Pinterest and Instagram just corroborates that viewpoint. As a designer, I have to make different types of …

3 Reasons Why Visual Contents Own The Internet

Contributor
May 21, 2015
Analytics, Brand Building, Design, Insights, Spotlight, Strategy
advertising, bangladesh, content marketing, Creative, dhaka, Digital, digital bangladesh, Digital Creative Agency, digital marketing, facebook, facebook marketing, graphics, learning, local social mobile, marketing, social, social media, social media marketing, social media tips, visual content, visual graphics
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I think we’ve all heard the phrase ‘A picture is worth a thousand words’. When it comes to content marketing, even this would be an understatement. When asked what a visual content is, many of us might just think it is a picture that is visually appealing. While that might not be completely off the point, visual contents are more …

The DOs & DON’Ts of TYPOGRAPHY [2014]

Contributor
September 2, 2014
Design, Insights, Tips
advertising, bangladesh, content marketing, Creative, design, dhaka, Digital, digital bangladesh, Digital Creative Agency, digital marketing, Experts, facebook, facebook marketing, graphic design, graphics, infographics, learning, local social mobile, marketing, printing, Quotes, social, social media, social media marketing, typeface, typography, visual content, visual graphics
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When I asked a bunch of people what they thought when they first heard the word “Typography”, I couldn’t help but laugh. Some people figured “typography” was the art of making spelling mistakes. For those of you who don’t know, typography is the style, arrangement and appearance of text. If you think about typography, it’s actually everywhere, from our phones …