20 Customer Service Facts You Need to Know [2015]
“We’re sorry, but we’re experiencing unusually heavy traffic. Please try later?” “Your call is important to us. Please hold on for a moment.” “We’re unable to answer your question. Please call xxx-xxx-xxxx to speak to a representative from xxx team.” These are some of the most cringe-worthy phrases customers experience during their purchase and post-purchase cycles. If your company is …
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Are Consumer Insights Easy to Find This Decade?
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WebAble Desk
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August 20, 2015
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Brand Building, Guest Posts, Insights, Strategy, Tips
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advertising, B2B Marketing, bangladesh, Branding, Consumer Insights, Customer, Customer Service, digital marketing, Experts, Insights, marketing
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No. And Yes. No, because they were always simple to find, even in the 20th Century. Just that management jargon had so abused the word, insight, that finding consumer insights have been made complicated. Now most people can’t recognize a key consumer insight even if it was staring them in the face. I prefer to think of a key consumer …
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5 Questions Brands Forget to Answer
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WebAble Desk
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August 4, 2015
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Brand Building, Strategy
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B2B Marketing, bangladesh, Brand Building, Brand Experience, Branding, content marketing, Creative, Customer, Customer Service, digital marketing, Experts, marketing, social media, strategy
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0 Comments
Without these answers, they are not really ‘brands’. At best, they are products and services with a logo attached. People are quick with their unique proposition or rationale. Unfortunately, products have ‘rationales’. Brands have ’emotionales’. So on to the five questions that reveal the soul of a brand: What is the obvious emotional truth on which your brand is based? …
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