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Digital Marketing Summit 2015 in Dhaka

WebAble Desk
December 6, 2015
Digital Marketing, Events, News & Updates
bangladesh, bangladesh brand forum, digital bangladesh, digital marketing
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Bangladesh Brand Forum is organising the second edition of Digital Marketing Summit (#DMS2015) in Dhaka this Saturday, December 12. #DMS2015 is aiming to share knowledge, inspire creativity and facilitate application of digital marketing in Bangladesh. The summit will be hosted at GP House with notable international, regional and local speakers from both agency and brand sides. Additional attractions of this …

10 Points from the BCG’s Market Report [2015]

Contributor
October 27, 2015
Analytics, Brand Building, Insights, Strategy, Trend & Analysis
bangladesh, content marketing, digital bangladesh, mobile optimization
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Boston Consulting Group (BCG) recently teamed up with LightCastle Partners, a data and analytics startup from Bangladesh in order to release a report, titled ‘Bangladesh: The Surging Consumer Market Nobody Saw Coming’. In 2025, middle and affluent class Bangladeshis (individuals with annual household income of $5000 or more) will account for 17% of the population. In terms of numbers, many …

10 Simple Ways to Measure Social Media [2015]

WebAble Desk
August 18, 2015
Digital Marketing, Inbound Marketing, Insights, Strategy, Tips, Trend & Analysis
advertising, b2b, bangladesh, dhaka, Digital, digital bangladesh, Digital Creative Agency, digital marketing, facebook, facebook marketing, hacks, marketing, ROI, social, social media, social media marketing
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Social media marketing is essential for all businesses in the modern era. Therefore, proactive brands care about measuring success online. Actions, reach, engagement, user acquisition, conversion rates, retention and advocacy are some of the most popular KPIs brands seek to achieve. We highlight 10 important matrices that every business should measure on social media: 1. Average Response Time The average …

3 Tricks to Improve Social Media Presence

WebAble Desk
May 26, 2015
Digital Marketing, Inbound Marketing, Insights, Social Media, Strategy
advertising, bangladesh, dhaka, Digital, digital bangladesh, Digital Creative Agency, digital marketing, facebook, facebook marketing, learning, local social mobile, marketing, social, social media, social media marketing, social media tips, social selling
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According to the global pattern, small local businesses like boutiques and clothing lines are bursting into the scene over the recent years. A start-up, as all entrepreneurs would know, requires a massive amount of zeal and focus. A good set of strategies for businesses such as boutiques, or coffee shops and other small businesses could determine not only the company’s …

Newsfeed Algorithm Hack

WebAble Desk
May 21, 2015
Digital Marketing, News & Updates, Social Media
advertising, algorithm, bangladesh, content, content marketing, Customer Service, data, dhaka, Digital, digital bangladesh, Digital Creative Agency, digital marketing, facebook, facebook marketing, learning, local social mobile, marketing, newsfeed, social, social media, social media marketing, social media tips, social selling
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Publishers have been baffled by Facebook’s latest algorithm changes. As it seems the changes have not been in their favor. They are losing traction like they are gone with the ketchup! However, we have just figured out the ultimate and most basic hack to tackle these updates! Facebook makes changes to their platform more often than teenagers change their boyfriends …

3 Ways Bangladeshi Startups Are Using Social Media To Stay Ahead

WebAble Desk
May 21, 2015
Analytics, Digital Marketing, Insights, Strategy, Tips
advertising, b2b, B2B Marketing, bangladesh, content, data, dhaka, Digital, digital bangladesh, Digital Creative Agency, digital marketing, facebook, facebook marketing, learning, local social mobile, marketing, social, social media, social media marketing, social media tips, social selling, startup, stats
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Startups have to keep a close watch in their industries. This is especially important for most Bangladeshi early stage start-ups. Companies launch and fail everyday. It’s important to read up and stay informed as much as it’s important to learn from others in the industry. You can find what your competitors are doing to gain traction on social media and also …

9 Digital Value Drivers for Businesses

WebAble Desk
May 21, 2015
Analytics, Digital Marketing, Insights, Spotlight, Strategy, Tips
advertising, B2B Marketing, bangladesh, dhaka, Digital, digital bangladesh, Digital Creative Agency, digital marketing, facebook, facebook marketing, learning, local social mobile, marketing, mobile marketing, Quotes, social, social media, social media marketing, social media tips, stats, visual content
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In a developing country like Bangladesh, this whole new digital age has a lot of potential for retailers. Contrary to all the debates, digital technology has brought a new wave of communication, advertising and relationship building tools. Purchasing behavior has changed to the point where people are more comfortable buying products online. Hence successful businesses needs to get on the …

5 Tips to Create Effective Visual Contents

Contributor
May 21, 2015
Brand Building, Design, Insights, Social Media, Tips
advertising, B2B Marketing, bangladesh, content, content marketing, Creative, dhaka, Digital, digital bangladesh, Digital Creative Agency, digital marketing, facebook, facebook marketing, learning, local social mobile, marketing, social, social media, social media marketing, social media tips, visual content
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Human brains process visual contents 60,000 times faster than text. That’s why visual contents own the internet. The biggest proof is Facebook. In 2011, Facebook launched their Timeline feature. Timeline saw a 65% increase in engagement overnight. The success of visual-social platforms like Pinterest and Instagram just corroborates that viewpoint. As a designer, I have to make different types of …

3 Reasons Why Visual Contents Own The Internet

Contributor
May 21, 2015
Analytics, Brand Building, Design, Insights, Spotlight, Strategy
advertising, bangladesh, content marketing, Creative, dhaka, Digital, digital bangladesh, Digital Creative Agency, digital marketing, facebook, facebook marketing, graphics, learning, local social mobile, marketing, social, social media, social media marketing, social media tips, visual content, visual graphics
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I think we’ve all heard the phrase ‘A picture is worth a thousand words’. When it comes to content marketing, even this would be an understatement. When asked what a visual content is, many of us might just think it is a picture that is visually appealing. While that might not be completely off the point, visual contents are more …

5 Steps To Building Winning Content Strategy

WebAble Desk
May 21, 2015
Analytics, Brand Building, Insights, Strategy
advertising, B2B Marketing, bangladesh, content, content marketing, dhaka, Digital, digital bangladesh, Digital Creative Agency, digital marketing, facebook, facebook marketing, marketing, social media, social media marketing, startup
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Last week we wrote a piece on why you should go digital that reflected the importance of having an online presence to support off-line communications. Digital is at the heart of communication strategy in Bangladesh. Proactive marketers are adopting fast. However, some of us still are sceptic about results driven by digital marketing. To make digital work, marketers need solid …