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Digital Marketing Dictionary for Starters

Digital Marketing in today’s world is not simply about going online with the traditional concepts of marketing, it’s more about the understanding of two worlds: DIGITAL and MARKETING. Today’s consumers are hungry for information; and when there is so much information, they are selective about what they want to know. Digital Marketing is not only about being seen by consumers, it’s …

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Bangladesh Youthfest 2016 Grand Finale WebAble

Bangladesh Youthfest 2016 Grand Finale

WebAble has partnered with Bangladesh Youthfest, an event that recognizes the brightest talent and the sharpest minds of the young minds of Bangladesh in one of the largest cross-country contests ever held in Bangladesh, that included knowledge sessions and showcases over seven districts namely: Dhaka, Chittagong, Rajshahi, Khulna, Barisal, Sylhet and Rangpur. Months of ideation competitions activated across the country challenged an …

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Women E-commerce in Bangladesh WebAble

Embracing Womanhood for Digital Brand Activation [2016 – Case Study]

Women’s Day has become an occasion celebrated by people of all ages throughout the world. Omera LPG, a Bangladeshi company resolving energy crisis by providing the masses with environment-friendly LPG cylinders, stands by the women all across Bangladesh. This Women’s Day, they dedicated a digital campaign to engage, inspire and empower women.  Women make up only ~20% of Facebook users in Bangladesh. …

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Brand Activation with Interactive Tech #DMS2015

Is your brand going to be the first to be using 360 degree video to engage its audience during its next event activation? Do you want to learn how to build your own custom branded Google cardboard?   https://www.facebook.com/WebAbleDigital/videos/784689898326150/ Interactive Brand Activation Join WebAble’s Deep dive session at the biggest Digital Marketing Event! Visit: http://dms2015.bbf.digital/ to find out more #DMS2015 …

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10 Simple Ways to Measure Social Media [2015]

Social media marketing is essential for all businesses in the modern era. Therefore, proactive brands care about measuring success online. Actions, reach, engagement, user acquisition, conversion rates, retention and advocacy are some of the most popular KPIs brands seek to achieve. We highlight 10 important matrices that every business should measure on social media: 1. Average Response Time  The average …

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