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Are Consumer Insights Easy to Find This Decade?

WebAble Desk
August 20, 2015
Brand Building, Guest Posts, Insights, Strategy, Tips
advertising, B2B Marketing, bangladesh, Branding, Consumer Insights, Customer, Customer Service, digital marketing, Experts, Insights, marketing
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No. And Yes. No, because they were always simple to find, even in the 20th Century. Just that management jargon had so abused the word, insight, that finding consumer insights have been made complicated. Now most people can’t recognize a key consumer insight even if it was staring them in the face. I prefer to think of a key consumer …

5 Questions Brands Forget to Answer

WebAble Desk
August 4, 2015
Brand Building, Strategy
B2B Marketing, bangladesh, Brand Building, Brand Experience, Branding, content marketing, Creative, Customer, Customer Service, digital marketing, Experts, marketing, social media, strategy
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Without these answers, they are not really ‘brands’. At best, they are products and services with a logo attached. People are quick with their unique proposition or rationale. Unfortunately, products have ‘rationales’. Brands have ’emotionales’. So on to the five questions that reveal the soul of a brand: What is the obvious emotional truth on which your brand is based? …

The DOs & DON’Ts of TYPOGRAPHY [2014]

Contributor
September 2, 2014
Design, Insights, Tips
advertising, bangladesh, content marketing, Creative, design, dhaka, Digital, digital bangladesh, Digital Creative Agency, digital marketing, Experts, facebook, facebook marketing, graphic design, graphics, infographics, learning, local social mobile, marketing, printing, Quotes, social, social media, social media marketing, typeface, typography, visual content, visual graphics
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When I asked a bunch of people what they thought when they first heard the word “Typography”, I couldn’t help but laugh. Some people figured “typography” was the art of making spelling mistakes. For those of you who don’t know, typography is the style, arrangement and appearance of text. If you think about typography, it’s actually everywhere, from our phones …