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talent - WebAble Digital

Talent Management in Digital Marketing

Video Production, Content, Copywriting, Identity, Social Media With the advent of modern technology, marketing in the digital space is experiencing unprecedented growth. Digital channels are playing a crucial role when it comes to connecting with and engaging consumers with brands.  According to E-marketers, digital spending will be 30% of the total pie in 2016 globally which is worth $178 billion. We …

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Women E-commerce in Bangladesh WebAble

Embracing Womanhood for Digital Brand Activation [2016 – Case Study]

Women’s Day has become an occasion celebrated by people of all ages throughout the world. Omera LPG, a Bangladeshi company resolving energy crisis by providing the masses with environment-friendly LPG cylinders, stands by the women all across Bangladesh. This Women’s Day, they dedicated a digital campaign to engage, inspire and empower women.  Women make up only ~20% of Facebook users in Bangladesh. …

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Social Media is not a fad. There is significant evidence over the last 5 years to conclude that social media is the next big tool for communication. The internet penetration is witnessing unprecedented growth. In addition, the users are having accessibility to the latest technology in browsing. This means that there are more users using more. And more users using more …

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Instagram

10 Simple Ways to Measure Social Media [2015]

Social media marketing is essential for all businesses in the modern era. Therefore, proactive brands care about measuring success online. Actions, reach, engagement, user acquisition, conversion rates, retention and advocacy are some of the most popular KPIs brands seek to achieve. We highlight 10 important matrices that every business should measure on social media: 1. Average Response Time  The average …

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9 Ways To Increase Your Brand’s Engagement [2015]

According to global pattern, small local businesses are bursting into emergence over the recent years! A start-up, as all entrepreneurs would know, requires a massive amount of zeal and focus. A good set of strategies for businesses such as restaurants, or coffee shops and other small businesses could determine not only the company’s survival, but also their chances of achieving …

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