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Instagram in Bangladesh: A Comprehensive Deep Dive [2017]

Syed Shadab
May 20, 2017
Digital Marketing, Social Media, Tips
bangladesh, facebook, instagram, social media
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Facebook Inc.’s photo-sharing app Instagram is fast emerging as a clear number two in Bangladesh’s social media marketing dynamics. Over 800,000 Instagram users in Bangladesh fall in the 18-24 or ‘millennial’ age category of the 1,500,000 registered users of the application. For advertisers and brands, the focus now is on bundling, or in agency-speak, ‘FB+Insta’. And Instagram, advertisers say, is …

How To Monetize Social Media: A Step by Step Guide [2016]

WebAble Desk
August 29, 2016
Analytics, Digital Marketing, Inbound Marketing, Insights, Strategy, Tips
facebook marketing, local social mobile, monetize social media, social media, social media marketing, social media tips, social selling
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Having a strong social media presence is great, but how valuable is it, if it ultimately brings in no revenue? Brands have spent heavily on social media to build a strong online presence; many of them treating social media as just major channel to connect with customers. However, social media is a two-way street and as long as brands add value, …

Embracing Womanhood for Digital Brand Activation [2016 – Case Study]

Syed Shadab
March 24, 2016
Campaign, Digital Marketing, Spotlight, Strategy
bangladesh, content marketing, Digital, Digital Content, digital marketing, Digital Marketing Campaign, facebook marketing, GIF, Omera LPG, social media, social media marketing
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Women’s Day has become an occasion celebrated by people of all ages throughout the world. Omera LPG, a Bangladeshi company resolving energy crisis by providing the masses with environment-friendly LPG cylinders, stands by the women all across Bangladesh. This Women’s Day, they dedicated a digital campaign to engage, inspire and empower women. Women make up only ~20% of Facebook users in Bangladesh. …

10 Simple Ways to Measure Social Media [2015]

WebAble Desk
August 18, 2015
Digital Marketing, Inbound Marketing, Insights, Strategy, Tips, Trend & Analysis
advertising, b2b, bangladesh, dhaka, Digital, digital bangladesh, Digital Creative Agency, digital marketing, facebook, facebook marketing, hacks, marketing, ROI, social, social media, social media marketing
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Social media marketing is essential for all businesses in the modern era. Therefore, proactive brands care about measuring success online. Actions, reach, engagement, user acquisition, conversion rates, retention and advocacy are some of the most popular KPIs brands seek to achieve. We highlight 10 important matrices that every business should measure on social media: 1. Average Response Time The average …

5 Questions Brands Forget to Answer

WebAble Desk
August 4, 2015
Brand Building, Strategy
B2B Marketing, bangladesh, Brand Building, Brand Experience, Branding, content marketing, Creative, Customer, Customer Service, digital marketing, Experts, marketing, social media, strategy
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Without these answers, they are not really ‘brands’. At best, they are products and services with a logo attached. People are quick with their unique proposition or rationale. Unfortunately, products have ‘rationales’. Brands have ’emotionales’. So on to the five questions that reveal the soul of a brand: What is the obvious emotional truth on which your brand is based? …

3 Tricks to Improve Social Media Presence

WebAble Desk
May 26, 2015
Digital Marketing, Inbound Marketing, Insights, Social Media, Strategy
advertising, bangladesh, dhaka, Digital, digital bangladesh, Digital Creative Agency, digital marketing, facebook, facebook marketing, learning, local social mobile, marketing, social, social media, social media marketing, social media tips, social selling
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According to the global pattern, small local businesses like boutiques and clothing lines are bursting into the scene over the recent years. A start-up, as all entrepreneurs would know, requires a massive amount of zeal and focus. A good set of strategies for businesses such as boutiques, or coffee shops and other small businesses could determine not only the company’s …

Newsfeed Algorithm Hack

WebAble Desk
May 21, 2015
Digital Marketing, News & Updates, Social Media
advertising, algorithm, bangladesh, content, content marketing, Customer Service, data, dhaka, Digital, digital bangladesh, Digital Creative Agency, digital marketing, facebook, facebook marketing, learning, local social mobile, marketing, newsfeed, social, social media, social media marketing, social media tips, social selling
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Publishers have been baffled by Facebook’s latest algorithm changes. As it seems the changes have not been in their favor. They are losing traction like they are gone with the ketchup! However, we have just figured out the ultimate and most basic hack to tackle these updates! Facebook makes changes to their platform more often than teenagers change their boyfriends …

3 Ways Bangladeshi Startups Are Using Social Media To Stay Ahead

WebAble Desk
May 21, 2015
Analytics, Digital Marketing, Insights, Strategy, Tips
advertising, b2b, B2B Marketing, bangladesh, content, data, dhaka, Digital, digital bangladesh, Digital Creative Agency, digital marketing, facebook, facebook marketing, learning, local social mobile, marketing, social, social media, social media marketing, social media tips, social selling, startup, stats
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Startups have to keep a close watch in their industries. This is especially important for most Bangladeshi early stage start-ups. Companies launch and fail everyday. It’s important to read up and stay informed as much as it’s important to learn from others in the industry. You can find what your competitors are doing to gain traction on social media and also …

9 Digital Value Drivers for Businesses

WebAble Desk
May 21, 2015
Analytics, Digital Marketing, Insights, Spotlight, Strategy, Tips
advertising, B2B Marketing, bangladesh, dhaka, Digital, digital bangladesh, Digital Creative Agency, digital marketing, facebook, facebook marketing, learning, local social mobile, marketing, mobile marketing, Quotes, social, social media, social media marketing, social media tips, stats, visual content
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In a developing country like Bangladesh, this whole new digital age has a lot of potential for retailers. Contrary to all the debates, digital technology has brought a new wave of communication, advertising and relationship building tools. Purchasing behavior has changed to the point where people are more comfortable buying products online. Hence successful businesses needs to get on the …

5 Tips to Create Effective Visual Contents

Contributor
May 21, 2015
Brand Building, Design, Insights, Social Media, Tips
advertising, B2B Marketing, bangladesh, content, content marketing, Creative, dhaka, Digital, digital bangladesh, Digital Creative Agency, digital marketing, facebook, facebook marketing, learning, local social mobile, marketing, social, social media, social media marketing, social media tips, visual content
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Human brains process visual contents 60,000 times faster than text. That’s why visual contents own the internet. The biggest proof is Facebook. In 2011, Facebook launched their Timeline feature. Timeline saw a 65% increase in engagement overnight. The success of visual-social platforms like Pinterest and Instagram just corroborates that viewpoint. As a designer, I have to make different types of …