How To Endanger Brand Equity Through Research
-
Raihan Rahman
-
November 1, 2015
-
Brand Building, Guest Posts, Insights, Strategy, Tips
-
Brand Building, Consumer Insights, marketing, Marketing Strategy, Research, strategy
-
0 Comments
In Bangladesh, marketing research often endangers brand equity rather than increase it. Consumer validation of brand ideas through research could be dangerous for a brand, if such tools are used irresponsibly or ineptly. Many organizations spend considerable human and financial resources to acquire customer and consumer insights to ensure well informed decision making. Through experience their marketing teams learn how …
Continue Reading
5 Questions Brands Forget to Answer
-
WebAble Desk
-
August 4, 2015
-
Brand Building, Strategy
-
B2B Marketing, bangladesh, Brand Building, Brand Experience, Branding, content marketing, Creative, Customer, Customer Service, digital marketing, Experts, marketing, social media, strategy
-
0 Comments
Without these answers, they are not really ‘brands’. At best, they are products and services with a logo attached. People are quick with their unique proposition or rationale. Unfortunately, products have ‘rationales’. Brands have ’emotionales’. So on to the five questions that reveal the soul of a brand: What is the obvious emotional truth on which your brand is based? …
Continue Reading
3 Easy Steps to Connect with Target Audience
-
WebAble Desk
-
May 21, 2015
-
Analytics, Digital Marketing, Inbound Marketing, Insights, Strategy
-
advertising, bangladesh, content, content strategy, dhaka, Digital, digital bangladesh, Digital Creative Agency, digital marketing, facebook, facebook marketing, marketing, social media, social media marketing, strategy, tips, visual content
-
0 Comments
Today, with the internet and it’s far-fetched reach to people all over the world, information is in the air. In fact, the overflow of information has made it difficult for people to make sense of so much that is happening every second on the internet. Good news for marketers is that a lot of data is being generated every second …
Continue Reading
